Morocco recorded 14.1 million tourist arrivals by the end of August 2026, representing a 4.5% increase compared to the previous year, with an additional 608,000 visitors. August 2026 set a monthly record, surpassing 2 million arrivals for the first time and marking a 3% rise over August 2025, according to figures provided by the Ministry of Tourism Morocco.
Tourism Growth Driven by Summer Season and Sustained Activity
The increase in arrivals in August 2026 was attributed to the summer travel season combined with ongoing robust tourism activity throughout the period. These factors contributed to the record-breaking monthly figure during a traditionally high-demand timeframe.
Official Remarks on Tourism Roadmap Impact and Future Goals
Minister of Tourism Fatim-Zahra Ammor highlighted
the role of the 2023-2026 tourism roadmap in driving these results. She stated, “The 2023-2026 roadmap had showcased that investing in a well-targetted manner in key levers yields results in terms of both the flow and socio-economic impact.” Minister Ammor also indicated plans to expand the benefits of tourism, adding, “The next phase should enable us to significantly expand it and ensure that more regions and tourism-sector stakeholders benefit from it.” The roadmap aims to leverage strategic investments to enhance both visitor numbers and the socio-economic contributions of the sector across Morocco.
