Monterey County’s tourism industry achieved a record revenue of $3.3 billion in 2026. This figure represents a significant milestone for the local economy and highlights the strength of the region’s appeal as a travel destination within California.
Reaching this revenue level indicates that Monterey County’s tourism sector has fully recovered from earlier economic setbacks and is now entering a period of renewed growth. The accomplishment underscores the resilience of the county’s tourism economy and its importance to the area’s continued vitality.
