Legendary Capital has joined forces with HE to undertake the conversion of an existing hotel property in Michigan to join the Ascend Hotel Collection. The collaboration represents a move to realign the property with the standards and features associated with the Ascend brand.
As part of this repositioning effort, the property will adopt the Ascend Hotel Collection’s brand characteristics to enhance its market positioning and appeal. Specific details about the hotel’s exact location, timeline for completion, and financial arrangements have not been disclosed.
This conversion reflects the entities’ intent to integrate the Michigan property into a recognized hotel brand that
emphasizes unique and upscale offerings consistent with the Ascend collection’s reputation. Further updates may follow once additional information becomes available.
