MICE Show Asia 2026 is scheduled from 21 to 23 October 2026 at the Sands Expo & Convention Centre in Singapore, with exhibition space increasing by 83.2% compared to previous editions. The event will gather a wide range of MICE suppliers, meeting planners, corporate travel professionals, and buyers across the Asia Pacific region.
Confirmed Exhibitors and Buyers for MICE Show Asia 2026
Confirmed exhibitors for the 2026 event include Ayana, Festive Events, Le Meridien Phuket Beach Resort, Liberty International Tourism Group, Sapporo Convention Bureau, Sri Lanka Convention Bureau, Uganda Convention Bureau, and Uniworld Boutique River Cruises. More than 200 MICE buyers have committed to participate, representing organizations such as
Amex GBT, Asian MICE Planner Co. Ltd, Be Event Group, ConferenceDirect, Culturebrand Luxury Travel & Events, HelmsBriscoe, International Conference Services, K.I.T. Group APAC Pte Ltd, LamontCo, Technical Communications Intelligent Japan Inc, TUI Travel Center, World Association for Medical Law, and the World Psychiatric Association.
Expanded Networking and Professional Development Initiatives
The 2026 edition introduces several new engagement formats. The Association Executive Networking Session will debut as an invitation-only event, providing a platform for association executives to exchange insights and network. The Pinnacle Partners Experience, led by Uncommon Conferences, returns for its second iteration, offering select MICE and corporate buyers an interactive, experiential session. David Sand, Group
CEO of Uwin Iwin Incentives, praised the inaugural Pinnacle Partners Experience in 2025, stating, “It’s always a joy for me to be exposed to uncommon experiences and I thoroughly enjoyed the morning. I wish there were more of these weaved into the same old same old bigger events.”
MICE Fundamentals Workshop and Conference Program Themes
The event will host the MICE Fundamentals: Conference, Exhibition & Incentive Events Workshop, a ticketed professional development program curated by the Global MICE Collaborative. This workshop targets emerging and new industry professionals and is led by representatives from IAEE, MPI, and SITE. The conference program will address key topics including the evolving
expectations of MICE buyers, digital transformation, artificial intelligence, sustainability, resilience, and future opportunities for the Asia Pacific MICE industry. Speakers confirmed include Pom Corpuz, Navodit Srivastava, Scott Nodsle, Vivek Neb, JingWen Wong, Errol Lim, Florian Jacque, Michael Kruppe, and David Hughes.
Integration with ITB Asia and Industry Perspectives
Darren Seah, Executive Director of Messe Berlin Asia Pacific, said, “MICE Show Asia is evolving in line with the needs of today’s business events industry.” He emphasized the event’s role in combining business connections, networking, knowledge exchange, and professional development. Seah added, “The value of MICE Show Asia lies not only in connecting international MICE suppliers with buyers, meeting
planners and corporate travel professionals across Asia Pacific, but also in bringing the wider MICE, travel and technology communities together through the ITB Asia ecosystem.”
Industry Partners Supporting MICE Show Asia 2026
The conference program is supported by industry organizations including the China Business Event Industry Committee (CBEIC), Global Sustainable Tourism Council (GSTC), Global MICE Collaborative, Tourism Economics, and Uncommon Conferences. These partners provide market intelligence, sustainability expertise, and experiential event design insights aimed at strengthening the Asia Pacific business events sector. MICE Show Asia 2026 will be held alongside ITB Asia and Travel Tech Asia, maintaining its position within this integrated ecosystem.
