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Meliá Hotels Joins WTTC to Promote Sustainable Tourism Globally

Meliá Hotels Joins WTTC to Promote Sustainable Tourism Globally
Image: Strategic Insight Session 2: Europe: The Innovation Revolution by World Travel & Tourism Council via flickr, by

Meliá Hotels International has become a global member of the World Travel & Tourism Council (WTTC), a move that underscores the hotel group’s dedication to sustainable tourism practices. The membership, effective as of mid-2026, places Meliá within a network focused on advancing sustainable and cooperative industry initiatives.

Through this partnership with WTTC, Meliá Hotels aims to contribute to broader efforts centered on sustainable tourism development and fostering collaboration across the global travel and tourism sectors. While specific projects or traveler benefits resulting from this alliance have not been disclosed, the membership aligns with WTTC’s ongoing drive to promote responsible and

partnership-based tourism growth worldwide.