The Margaritaville Hotel brand has revealed plans to introduce a new property in Sarasota, Florida. This announcement, made public in early June 2026, reflects the brand’s ongoing strategy to increase its footprint within the Florida hospitality market.
Scheduled to open during 2026, the Sarasota location will offer guests another option carrying the Margaritaville name when visiting the area. Travelers can anticipate this addition as part of a broader brand expansion across the state.
