Jordan’s tourism income rose by 24.9 percent in July 2026, reaching $926.2 million, according to preliminary data from the Central Bank of Jordan published by the Jordan News Agency Petra. Total tourism revenue for the first seven months of 2026 amounted to $4.42 billion, narrowing the year-to-date decline to just 0.2 percent.
Tourism Income Breakdown by Nationality
During the first seven months of 2026, tourism income from Arab nationalities increased by 12.8 percent while income from Asian visitors grew by 3.9 percent. In contrast, revenue from Jordanians living abroad dropped by 8.9 percent. Income from US nationals declined by 20.6 percent, European tourists by 24.7
percent, and other nationalities by 39.7 percent.
In July 2026, spending by Jordanians and residents rose marginally by 0.3 percent to $248.1 million, though their overall spending for the first seven months decreased by 7.5 percent to $1.154 billion.
Regional Conflict Disrupts Middle East Tourism
Tourism in Jordan and the wider Middle East faced disruptions due to ongoing regional conflict, including a US-led conflict with Iran. UN Tourism reported that flights to, from, and within the region were significantly disrupted, contributing to a 14 percent decline in international tourist arrivals in the Middle East during the first quarter of 2026. Rising oil and jet-fuel prices also
led to higher airfares and reduced flight capacity.
The Jordanian Association of Travel and Tourism Offices and Companies described the sector’s March 2026 conditions as an “unprecedented crisis” marked by widespread flight cancellations and weakened demand. UN Tourism forecasted that the conflict would reduce global international-tourist arrival growth by between 1 and 2 percentage points from an earlier 3 to 4 percent estimate, depending on its duration and scale.
Jordan’s Uneven Tourism Recovery and Regional Context
Jordan’s tourism income recovery in July was uneven across visitor markets, with growth driven primarily by Arab and Asian tourists despite significant declines from European, US, and other international visitors. The
regional tourism market showed mixed trends; Oman recorded a 3.4 percent increase in inbound visitors in July 2026 to 362,296, with 3-to-5-star hotel revenue up 11.3 percent for the January–July period.
Meanwhile, Egypt defied regional downturns by reporting a 7 percent rise in tourist arrivals to 6.1 million during the first four months of 2026. Egypt’s tourism revenues for the first nine months of its 2026 fiscal year increased by 14.9 percent, totaling approximately $14.4 billion, according to statements by Egyptian officials.
Jordan’s tourism sector continues to navigate challenges from diminished international demand and flight disruptions amid regional instability. Official
data highlights the critical role of visitors from Arab and Asian countries in supporting the sector’s partial rebound.
