ITB China 2026 took place in Shanghai, assembling a total of 23,500 participants from across the globe. This event marked a significant gathering point for the travel industry within the region during 2026, showcasing its scale and international appeal.
Representatives from 85 different regions were present at the event, underlining its diverse and global nature. The focus this year centered on personalized travel experiences, aiming to address evolving preferences within the market, as well as supporting growth initiatives across travel sectors.
