The ITB China 2026 exhibition, hosted in Shanghai, reported an attendance of 23,500 individuals from the travel and tourism industries. This gathering served as a major platform for professionals and stakeholders across the globe to come together in one of China’s largest cities.
Global Collaboration Focus
The central theme of this year’s event emphasized fostering international cooperation and strengthening partnerships within the travel sector worldwide. Organizers aimed to provide a forum to encourage exchanges and collaboration that could contribute to the development of global tourism networks.
