ITB Asia will host the Business Traveller Global & Regional Awards 2026 on 21 October 2026. The ceremony will be held in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore, marking the first time the awards are hosted in Singapore.
Strategic Partnership Elevates Asia-Pacific Travel Industry
The awards recognize excellence across airlines, hospitality, destinations, and travel services globally and regionally. This collaboration is a strategic partnership between ITB Asia and Business Traveller that integrates the awards into ITB Asia’s official programme. ITB Asia is Asia-Pacific’s leading platform for the travel industry, covering leisure, corporate and MICE travel communities, and the partnership
aims to strengthen the corporate travel segment by gathering senior executives, buyers and decision-makers.
Industry Leaders Highlight Milestone Partnership
Denise Jaschke, Managing Director APAC of Business Traveller, said the event marks a milestone celebrating Business Traveller’s 50th anniversary in 2026 and reflects Asia’s importance as a global hub for aviation, tourism and business travel. She noted the progression from hosting the Asia-Pacific Awards in Singapore last year to now the Global Awards. Darren Seah, Executive Director of Messe Berlin Asia Pacific, stated, “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Awards Voted by Frequent Travellers with Industry Oversight
The Business Traveller
Global & Regional Awards have been recognizing excellence for over 40 years. Winners are chosen by votes from Business Traveller’s readership of frequent travellers, validated by an international team of travel experts. The integration within ITB Asia connects this influential readership with the Asia-Pacific travel trade community, uniting award-winning brands and stakeholders across airlines, hospitality, destinations, travel technology, and corporate travel sectors on a single platform.
