ITB Asia 2026 opened on October 21 at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore, and will run through October 23. Organised by Messe Berlin Asia Pacific, the event expects over 18,000 participants, more than 1,000 exhibitors, at least 1,500 buyers, and over 160 conference speakers during the three-day period.
New Features Highlight Tourism Experience Zones and Guided Tours
The 19th edition of ITB Asia introduces dedicated Experience Zones focusing on gastronomy, wellness, and adventure tourism to address growing interest in these sectors. A new Experience Pavilion powered by Tripadvisor offers exhibitors a platform to showcase travel experiences. The event also debuts curated Guided Tours designed
to connect buyers with relevant exhibitors and optimize business matching across the exhibition floor.
Confirmed Participants Include Tourism Boards and Major Hospitality Groups
Confirmed tourism entities making their debut or returning in 2026 include Tourism Fiji and Turespaña. Other destination representatives present are Visit Maldives, Tourism Authority of Thailand, Singapore Tourism Board, Visit Finland, Visit Norway, alongside various destinations from Europe and Asia. Leading hotel groups involved comprise Wyndham Hotels & Resorts, Radisson Hotel Group, Meliá Hotels International, Pan Pacific Hotels Group, Outrigger Resorts & Hotels, and BWH Hotels. EVA Airways, Sentosa Development Corporation, and Mandai Wildlife Group are also confirmed exhibitors. Resorts World Sentosa serves as the Official
Integrated Resort Partner for the event.
MICE Show Asia Expansion Reflects Rising Business Events Demand
MICE Show Asia 2026, held alongside ITB Asia, expanded its exhibition space by 83.2% to accommodate increased demand for meeting planners, corporate travel buyers, venues, and event suppliers across the Asia-Pacific. New activities this year include an Association Executive Networking Session, the return of the Pinnacle Partners Experience, and the Global MICE Collaborative’s MICE Fundamentals Workshop, targeting corporate meeting and incentive travel sectors prioritizing technology, sustainability, and measurable event value.
Travel Tech Asia Showcases Industry Technology with Hosted Buyer Programme
Travel Tech Asia 2026 features over 50 technology exhibitors including RateHawk, Juniper Travel Technology, Rakuten Travel Xchange, and Tripla. The event includes a dedicated
hosted buyer programme expected to attract approximately 100 technology-focused buyers. Conference discussions emphasize artificial intelligence, data-driven personalization, connected travel services, sustainability, and evolving corporate and luxury travel demands, reflecting current industry trends.
The ITB Asia Conference assembly includes senior executives from Agoda, Cvent, Disney Cruise Line, FCM Travel Asia, Trip.com, and WebBeds. Opening sessions on October 21 feature presentations by Simon-Kucher senior partner Lovrenc Kessler and WebBeds Asia-Pacific president Brett Henry, covering travel demand, emerging markets, and technology-driven transformation. Conference sessions take place at the Knowledge Theatre, MICE Show Asia Theatre, and Travel Tech Asia Theatre.
