ITB Asia 2026 will host the Business Traveller Global & Regional Awards ceremony on 21 October 2026. The event will take place in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore, uniting senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel sectors.
Strategic Partnership Strengthens Industry Engagement
The integration of the Business Traveller Awards into ITB Asia’s official programme marks a strategic collaboration between ITB Asia and Business Traveller. Denise Jaschke, Managing Director APAC of Business Traveller, stated this partnership celebrates 50 years of Business Traveller and reflects Asia’s growing importance as a global hub
for aviation, tourism, and business travel. Darren Seah, Executive Director of Messe Berlin Asia Pacific, called the partnership an exciting milestone that reinforces ITB Asia’s commitment to strengthening the corporate travel segment.
Legacy and Recognition of Excellence Across Travel Sectors
The Business Traveller Global & Regional Awards have been the benchmark for travel excellence for more than 40 years. Winners are voted on by Business Traveller’s readership of frequent global travellers and overseen by an international travel expert team. The awards recognize outstanding performance across airlines, hospitality, destinations, travel technology, corporate travel, leisure, and MICE sectors.
Enhancing ITB Asia’s Role in Asia-Pacific Travel
Incorporating the Business Traveller Awards into ITB Asia 2026 enhances the event’s
position as Asia-Pacific’s leading platform for the travel industry. This collaboration creates new opportunities for recognition, networking, and business engagement spanning leisure, corporate, and MICE travel communities. It also strengthens engagement with the global corporate travel community and other travel sectors.
Singapore’s Growing Importance as a Global Travel Hub
The decision to host the awards at the Sands Expo & Convention Centre highlights Singapore’s role as a major aviation and tourism hub. Business Traveller’s readership, consisting of frequent and corporate travellers worldwide, connects the event to an international network of travel trade professionals. This partnership integrates the awards into ITB Asia’s platform, aligning with both organisations’ objectives to
recognize travel industry excellence and deepen engagement in the Asia-Pacific region.
Denise Jaschke said, “As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is a milestone for Business Traveller and for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel. Together with ITB Asia, we look
forward to welcoming the industry’s leading brands and celebrating those that continue to raise the bar for travellers around the world.”
