ITB Asia 2026 will host the Business Traveller Global & Regional Awards, marking the first time the ceremony will be held in Singapore. This collaboration between ITB Asia and Business Traveller represents a strategic partnership to recognise excellence across airlines, hospitality, destinations, and travel services.
Business Traveller Awards Ceremony Details
The Business Traveller Global & Regional Awards ceremony is scheduled for 21 October 2026. It will take place in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore. The event will gather senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel sectors.
History and Reputation of the Business Traveller Awards
The Business Traveller Global
& Regional Awards have been setting industry benchmarks for over 40 years. The awards programme recognises excellence across airlines, hospitality, destinations, and travel services. Winners are voted on by Business Traveller’s readership of frequent travellers and overseen by an international team of travel experts.
Strategic Partnership Between ITB Asia and Business Traveller
The integration of the awards into ITB Asia’s official event programme enhances ITB Asia’s role as Asia-Pacific’s leading travel industry platform. The partnership connects Business Traveller’s global readership with ITB Asia’s international network of travel trade professionals and aims to foster stronger synergies across leisure, corporate, and MICE travel sectors.
Official Statements on the Partnership
Denise Jaschke, Managing Director APAC of
Business Traveller, said: “As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel. Together with ITB Asia, we look forward to welcoming the industry’s leading brands and
celebrating those that continue to raise the bar for travellers around the world.”
Darren Seah, Executive Director of Messe Berlin Asia Pacific, commented: “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Role of ITB Asia and Singapore as a Travel Hub
ITB Asia is recognised as Asia-Pacific’s leading platform for the travel industry, engaging leisure, corporate, and MICE travel communities. Hosting the awards in Singapore underscores the city’s growing importance as a global hub for aviation, tourism, and business travel.
