ITB Asia 2026 will host the Business Traveller Global & Regional Awards for the first time on 21 October at the Sands Expo & Convention Centre in Singapore. The event will assemble senior leaders and decision-makers from airlines, hospitality, destinations, and travel services sectors to celebrate excellence across the global travel industry.
Strategic Partnership and Event Details
The awards ceremony, part of a new strategic collaboration between ITB Asia and Business Traveller, will be held in the Begonia Main Ballroom at the Sands Expo & Convention Centre. Denise Jaschke, Managing Director APAC at Business Traveller, and Darren Seah, Executive Director of Messe Berlin Asia Pacific,
are key figures in the partnership. This alliance represents a significant step in elevating ITB Asia’s role as Asia-Pacific’s premier travel industry platform and underscores a shared commitment to expanding the corporate travel segment.
Significance of the Business Traveller Awards
The Business Traveller Global & Regional Awards have maintained industry prestige for over 40 years, recognising outstanding performance across airlines, hospitality, destinations, and travel services. Winners are selected through votes from Business Traveller’s global readership of frequent travellers and verified by an international panel of travel experts. The integration of these awards into ITB Asia’s official program aims to deepen engagement with the corporate travel community
and enhance value for event exhibitors, buyers, and visitors.
Official Statements on the Collaboration
Darren Seah described the partnership as “an exciting milestone for ITB Asia,” emphasizing the commitment to reinforcing the corporate travel segment: “Bringing the Business Traveller Global & Regional Awards to our event for the first time creates a unique opportunity to celebrate excellence while connecting industry leaders, innovators and decision-makers from across airlines, hospitality, destinations, travel technology and MICE on one international stage.”
Denise Jaschke noted the timing aligned with Business Traveller’s 50th anniversary in 2026: “Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a
natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel.”
Industry Impact and Networking Opportunities
The collaboration strengthens ITB Asia’s position as the leading platform in the Asia-Pacific travel sector by bridging Business Traveller’s extensive network of frequent and corporate travellers with ITB Asia’s international travel trade community. This alliance fosters synergy across leisure, corporate, and MICE travel sectors, providing enhanced opportunities for recognition and business development among global travel
industry professionals during ITB Asia 2026.
