ITB Americas 2026, the inaugural Pan-American B2B travel marketplace, will be held from November 10 to 12, 2026, with 70% of its exhibition floor already sold four months before the event. The trade show targets the Americas region, bringing together destinations, suppliers, buyers, and innovators from North America, Central America, South America, and the Caribbean, with an expected attendance of more than 5,000 industry professionals.
Confirmed Destinations and Partner Countries
Mexico has been named the Official Partner Country of ITB Americas 2026. Participating destinations confirmed include Brazil, Peru (represented by PROMPERÚ), Costa Rica, Nicaragua, Las Vegas, Visit Tampa Bay, Dubrovnik, and Neretva. Additional expected participants
are Colombia, Cuba, the Dominican Republic, Visit Orlando, and Puerto Rico, reinforcing the event’s role as the comprehensive meeting point for the Americas travel sector.
International exhibitors will also join, expanding the event’s global reach. Confirmed participants outside the Americas include the African Showcase, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board.
Hospitality, Aviation, Mobility, and Travel Technology
The hospitality segment at ITB Americas 2026 includes major brands such as Wyndham Hotels & Resorts, Wyndham Alltra Playa del Carmen, Accor, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Their involvement highlights
the event’s focus on strategic business expansion across the Americas.
Airline participation includes United Airlines and Air Canada, underscoring the importance of connectivity between the Americas and international markets. Mobility providers Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA) will represent transportation solutions within the travel journey.
Travel technology companies confirmed include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. This collection of providers showcases innovations in digital transformation, distribution, and travel management. Other international travel brands confirmed are Miki Travel, MegaTravel, Colinson Group, and Merging Mundos
Safaris.
Event Positioning and Industry Impact
ITB Americas fills a previously unmet demand for a Pan-American travel trade show, connecting North, Central, and South America along with the Caribbean in one platform. About 80% of participants are expected from the Americas, with 20% from international markets, including Europe, Asia, Africa, and the Middle East.
With over 42 countries represented, the event offers destinations and travel businesses direct market access across three regions and beyond. Messe Berlin aims to emphasize quality business relationships, senior-level engagement, and measurable outcomes rather than traditional volume-driven attendance.
Official Statements and Founding Exhibitor Roles
Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin, said: “ITB
Americas was created to bring the Americas travel industry together in a way that has never existed before. The commitment we are seeing from destinations, brands and partners confirms that the industry is looking for a focused business platform built around quality connections, strategic partnerships and meaningful market access.” He highlighted that founding exhibitors are shaping the event’s direction from its inception.
Conference Sessions and Hosted Buyers Program
The ITB Americas Conference will feature more than 40 sessions that address artificial intelligence, digital distribution, sustainability, emerging technologies, and other topics influencing travel in the Americas. The Hosted Buyers Program facilitates connections between exhibitors and qualified international
travel buyers aligned with exhibitors’ commercial objectives.
The inaugural event combines trade exhibition, knowledge sharing, and business networking to establish infrastructure for future travel industry growth across the Americas.
