ITB Americas 2026, the first Pan-American B2B travel trade show, has sold 70% of its exhibition floor space as of July 2026. The event is set for November 10 to 12, 2026, and aims to connect destinations and travel brands from across North, Central, South America and the Caribbean with global markets.
Confirmed Destinations and International Presence
Mexico is the Official Partner Country for ITB Americas 2026. Other confirmed destination participants include Brazil, Peru represented by PROMPERÚ, Costa Rica, and Nicaragua. Leading U.S. destinations joining the show are Las Vegas and Visit Tampa Bay. European participation includes Dubrovnik and Neretva. Additional expected participants include Colombia,
Cuba, the Dominican Republic, Visit Orlando, and Puerto Rico.
International exhibitors confirmed span Africa with the African Showcase, Asia with companies such as Hangzhou Youge Travel Agency (China) and CREVEN Korea, as well as Egypt, Thailand, and the Slovenia Tourism Board. This highlights the event’s global reach beyond the Americas.
Key Companies in Hospitality, Aviation, Mobility and Technology
Hospitality participants range from global brands like Accor and Wyndham Hotels & Resorts, including Wyndham Alltra Playa del Carmen, to JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. These hotel groups represent a significant portion of the sector’s presence at the event.
Aviation sector participation is confirmed by United Airlines and Air Canada, emphasizing the importance of air connectivity between the Americas and international markets. The mobility segment includes Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA), covering ground transportation needs.
Leading travel technology companies attending include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. This group provides digital solutions for distribution, operations, and travel management.
International travel brands confirmed include Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris.
Event Scale and Participation Statistics
ITB Americas 2026 expects participants from over 42 countries,
with about 80% representing the Americas and 20% from international markets including Europe, Asia, Africa, and the Middle East. The inaugural edition anticipates welcoming more than 5,000 travel industry professionals.
The event offers a Hosted Buyers Program designed to connect exhibitors with highly qualified international travel buyers aligned to their commercial goals.
The ITB Americas Conference will host over 40 sessions focusing on industry topics such as artificial intelligence, digital distribution, sustainability, and emerging travel technologies.
Official Statements and Industry Context
Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together in
a way that has never existed before.” He noted the strong commitment from destinations, brands, and partners as proof of the demand for a focused business platform prioritizing quality connections and strategic partnerships.
The event fills a previously unmet need by uniting North, Central, South America, and Caribbean regions into a single trade platform while attracting global markets. ITB Americas emphasizes business quality, senior-level engagement, and measurable commercial outcomes over traditional volume-based attendance.
