The Director General of Israel’s Ministry of Tourism is set to undertake a visit to the United States with the objective of advancing tourism promotion initiatives targeted at increasing the number of visitors to Israel.
Scheduled for 2026, this official trip is part of broader efforts to encourage incoming tourism to Israel by strengthening promotional activities abroad. The visit underscores a continued commitment by Israeli tourism authorities to attract international travelers through direct engagement in key markets.
Details regarding the itinerary and specific promotional measures planned for this visit have not been disclosed. However, the focus remains on enhancing awareness
and interest in Israel as a travel destination within the US market.
