Ireland engaged actively at IMEX Frankfurt 2026, with participation centered around fostering growth within the country’s business events industry. This initiative was part of ongoing efforts to position Ireland as a preferred location for conferences and corporate meetings.
Tourism Ireland played a leading role in the promotional activities at IMEX, aiming to showcase Ireland’s capabilities and appeal as a destination for the global event industry. These efforts reflect a strategic focus on expanding Ireland’s presence within the business tourism segment through established industry platforms such as IMEX Frankfurt.








