IMEX Frankfurt 2026 featured a prominent focus on Ukraine’s evolving tourism sector. The country’s participation emphasized innovations and developments aimed at enhancing its appeal within the meetings and events industry.
Meanwhile, Ajman used the platform to present its expanding luxury hospitality offerings targeted toward attracting business tourism. The destination highlighted improvements in infrastructure and services intended to support global business events.
Both Ukraine and Ajman are actively positioning themselves as compelling choices for international meetings and events. Their showcases demonstrated ongoing efforts to advance their roles within the global business events landscape through strategic development in tourism and hospitality.
