The ICCA Middle East Summit 2026 took place at a conference venue near the Dead Sea in Jordan, providing a platform for discussions on the region’s business events sector. The gathering presented an opportunity to highlight Jordan’s expanding meetings, incentives, conferences, and exhibitions (MICE) industry.
Key participants from across the Middle East region attended the summit, focusing on advancing the development and promotion of business events and conventions in the area. The event served as an important occasion to showcase Jordan’s growing role within the MICE sector.
