The fourth edition of the GTBA-OneKlik Travel Sale Expo took place from October 2 to 4, 2026, at the Megatrade Halls of SM Megamall in Mandaluyong City. The event was organized by the Global Tourism Business Association (GTBA) in partnership with OneKlik Events Management Services. The expo featured 200 booths and recorded an attendance of 56,000 visitors over the three days.
Key Attendees and Event Highlights
The expo’s opening ceremony was attended by prominent figures, including GTBA President and Travel Sale Expo Chairman Michelle Taylan, Ambassador Dato’ Abdul Malik Melvin Castelino from the Embassy of Malaysia, and OneKlik Chief Operating Officer Bob Zozobrado. Prior to
the event, a press conference was held on September 17, 2026, at the Embassy of Malaysia, showcasing featured travel destinations.
Entertainment during the expo included a F4 contest, cosplay competitions, interpretive dance performances, and a travel vlogger challenge. Metrobank partnered with the event to facilitate digital booking processes, enhancing the efficiency of travel arrangements onsite.
Sales Performance and Local Business Support
The GTBA-OneKlik Travel Sale Expo 2026 reported the highest sales figures since 2023, reflecting robust consumer demand. It also emphasized strong support for local tourism operators, empowering them to connect with the global travel market. Destinations promoted at the expo included both local spots such
as Siargao and Palawan, as well as international locations like Malaysia, Guam, and Indonesia.
Event Background and Official Statements
The expo marks the fourth consecutive year of the GTBA-OneKlik Travel Sale event. Michelle Taylan said the event represents years of collective growth, stating, “Today we celebrate four wonderful years of growing together, what an exciting journey it has been.” She added, “We have grown together, stronger, better,” with a focus on “making travel easier, smarter, and more accessible than ever.”
The event stresses combining technological advancements with the value of personal human connections in travel planning, fostering an integrated approach that supports both digital innovation
and face-to-face engagement.
Traveler Benefits and Industry Role
The expo serves as a vital platform where travelers access an extensive range of deals from local and international destinations in one location. The digital partnership with Metrobank streamlined the booking experience, offering convenience for attendees. Beyond deals, entertainment and interactive activities were designed to enhance visitor engagement and appreciation of travel culture.
The event contributed to sustaining the tourism sector by integrating local operators into the global ecosystem and linking leisure seekers with industry stakeholders.
