Greece’s tourism sector is seeing notable growth this year as an increasing number of visitors from Türkiye choose Greek destinations for their holidays. This rise in Turkish tourist arrivals is contributing to overall gains in Greek tourism demand in 2026.
Factors influencing this shift include the escalating travel costs within Türkiye, which appear to be affecting holiday preferences in the region. As travel expenses in Türkiye climb, more travelers seem to be opting for alternative Mediterranean destinations such as Greece.
