During the first half of 2026, Greece emerged as the top tourism destination in Europe, exceeding all traditional leaders regarding visitor numbers and tourism income. This development marks the country’s strongest performance in recent years within the European travel sector.
In addition to becoming the leading destination, Greece outperformed established European countries including France, Germany, Spain, Türkiye, and Portugal across key tourism metrics. Both tourist arrivals and revenue recorded exceptional growth compared to these markets during the same period.
