Ghana recorded 1,793,797 visits to 55 tourist attractions in 2025, a 7% increase from 1,681,985 visits in 2024, according to the Ghana Tourism Authority’s Research, Monitoring and Evaluation Department. Residents accounted for 84% of the total visits, making domestic tourism a major growth driver in the sector.
International arrivals reached 1,306,962 in 2025, a 1.4% increase over 2024. These visitors stayed an average of 13 nights, with 31% traveling for business. Despite more arrivals, average expenditure per international visitor dropped from US$3,742.98 in 2024 to US$3,319.90 in 2025.
Top Tourist Sites and Visit Distribution
The top 10 tourist sites accounted for 1,377,588 visits, 77% of all
visits in 2025. Kwame Nkrumah Memorial Park was the most visited site with 302,523 visits. Other key attractions included Kakum National Park, Bunso Arboretum, Cape Coast Castle, Manhyia Palace Museum, Kumasi Zoo, Accra Zoo, Elmina Castle, Shai Hills Resource Reserve, and Aburi Botanical Garden.
Licensed Tourism Enterprises Increase
Licensed tourism enterprises rose from 6,702 in 2024 to 7,109 in 2025. Travel-trade enterprises grew 18.6%, and entertainment and conference businesses increased 14.3%. These entities cover accommodation, food and beverage, entertainment, conferences, and travel-related services.
Special Events and Cruise Tourism
Special events such as the Kwahu Easter Paragliding Festival in the Eastern region, PANAFEST, Emancipation celebrations, and December in GH attracted
local and international visitors. The ports of Takoradi and Tema handled 18 cruise ship calls, bringing 5,488 passengers in 2025. Cruise tourism is emerging, with opportunities to connect passengers to heritage and cultural sites.
Visitor Satisfaction and Regional Concentration
Visitor satisfaction was high: 99% rated Ghanaian friendliness positively, while airport facilities and formalities received 98% satisfaction. Tourism is concentrated mainly in the Greater Accra, Central, Ashanti, and Eastern regions, presenting opportunities to develop less-visited areas through infrastructure and accessibility improvements.
Industry Context and Outlook
The Ghana Tourism Report 2025, produced by the Ghana Tourism Authority, centered on the theme “Resilience and Sustainable Growth.” It highlights the decline in average
international visitor expenditure and the need to attract higher-spending visitors and develop premium experiences. The report also promotes eco-tourism, community-based tourism, and heritage preservation to expand economic benefits beyond established centers.
Growing licensed enterprises and expanding domestic tourism support sector growth. Infrastructure investments and improved tourism products are crucial for sustainable development in Ghana’s tourism sector.
