Ghana recorded 1,793,797 domestic tourism visits to 55 sites in 2025, a 7% increase from 1,681,985 visits in 2024. Residents accounted for 84% of total visits, reflecting the growing significance of domestic tourism as a driver of sector growth.
International arrivals to Ghana totaled 1,306,962 in 2025, marking a 1.4% rise from the previous year. Visitors stayed an average of approximately 13 nights, with 31% of arrivals for business purposes. Despite this growth, average expenditure per international visitor declined from US$3,742.98 in 2024 to US$3,319.90 in 2025.
Tourism Concentration in Key Regions and Sites
Tourism activity concentrated primarily in the Greater Accra, Central, Ashanti, and Eastern regions.
The top 10 tourist sites recorded 1,377,588 visits, accounting for 77% of total site visits. Kwame Nkrumah Memorial Park was the most frequented site with 302,523 visits. Other notable destinations included Kakum National Park, Bunso Arboretum, Cape Coast Castle, Manhyia Palace Museum, and Elmina Castle.
Growth in Licensed Tourism Enterprises
The number of licensed tourism enterprises increased from 6,702 in 2024 to 7,109 in 2025. Travel-trade enterprises expanded by 18.6%, while entertainment and conference businesses grew by 14.3%, reflecting broader formal sector growth in accommodation, food, travel services, and event hosting.
Impact of Special Tourism Events
Special events such as the Kwahu Easter Paragliding Festival, PANAFEST, Emancipation celebrations, and December
in GH contributed to tourism activity by attracting both domestic and international visitors. The Kwahu Easter Paragliding Festival, in particular, increased tourism in the Eastern Region, while other events drew visitors nationwide and internationally, boosting demand for hospitality services.
Cruise Tourism and Visitor Satisfaction
Ghana recorded 18 cruise ship calls carrying 5,488 passengers through the ports of Takoradi and Tema in 2025. Although cruise tourism remains a small segment, there are opportunities to link cruise passengers to heritage sites and cultural attractions. International visitors rated Ghana’s hospitality at 99%, while airport facilities and airport formalities each received 98% positive ratings, underscoring strong visitor satisfaction.
The
Ghana Tourism Report 2025 emphasizes the sector’s progress under the theme “Resilience and Sustainable Growth” while identifying challenges such as the decline in average international visitor spending. The report highlights the need to develop premium tourism experiences, expand eco-tourism, and distribute tourism benefits to less-visited areas to sustain growth.
