Georgia received 1.3 million international visitors in the second quarter of 2026, marking a 5.2% decrease compared to the same quarter in 2025, according to data from the Georgia National Statistics Office (Geostat). Total tourism revenue for the period fell by 13.3%, reaching 3.0 billion Georgian lari (GEL). Average spending per visitor dropped by 9.2% to 1,922.1 GEL.
Visitor demographics and nationality breakdown
Russian visitors accounted for the largest segment, totaling 380,100 arrivals. Other significant source countries included Turkey with 287,000 visitors and Armenia with 199,600. Visitors aged 31 to 50 represented the largest age group, comprising 45.6% of the total. Men made up 57.1%
of visitors, while women accounted for 42.9%. Of all arrivals, 81.5% were overnight tourists, 14.8% were same-day visitors, and 3.8% belonged to both categories.
Visitor purposes, popular destinations, and spending patterns
Nearly half (49.6%) of the visits were for holiday, leisure, and recreational purposes. Visits to see friends and relatives accounted for 25.6%, whereas 12% of visitors passed through Georgia in transit. The capital city, Tbilisi, was the most visited destination, drawing 36.9% of all visitors, followed by the Autonomous Republic of Adjara with 26.2% of visits. Visitor expenditures were primarily directed towards food and beverages (27.3%), shopping (25.2%), and accommodation (24.3%).
Visitor satisfaction, length of stay, and repeat visits
Despite lower arrivals and revenue,
visitor satisfaction improved, with 93.1% of respondents expressing satisfaction—54.4% reported being very satisfied and 38.7% satisfied. The average length of stay increased from 5.30 to 5.48 nights compared to Q2 2025. Repeat visits accounted for 81.8% of all international arrivals, indicating a high rate of return tourists.
