Georgia received 1.3 million international visitors in the second quarter of 2026 (April-June), marking a 5.2% decline compared to the same period in 2025, according to the Georgia National Statistics Office (GeoStat). Tourism revenues dropped by 13.3% year-on-year in the same quarter.
Russian nationals constituted the largest visitor group with 380,100 arrivals, followed by Turkey with 287,000 visitors and Armenia with 199,600 arrivals. Visitors aged between 31 and 50 accounted for 45.6% of all arrivals. Male visitors represented 57.1% while women comprised 42.9%.
Visitor demographics and destinations
Among international arrivals, 81.5% were overnight tourists, defined as staying at least one night, 14.8% were same-day
visitors or excursionists, and 3.8% qualified as both. Nearly half of all visits (49.6%) were for holiday, leisure, and recreation purposes. Another 25.6% traveled to visit friends and relatives, while 12% were transiting through Georgia.
The capital city, Tbilisi, attracted 36.9% of the total visits. The Autonomous Republic of Adjara received 26.2% of visitors, making it the second most popular destination within the country.
Tourism spending and visitor satisfaction
Total spending by international visitors in Q2 2026 amounted to 3.0 billion Georgian Lari (GEL), a 13.3% decrease from the previous year. Average expenditure per visit declined by 9.2% to 1,922.1 GEL. Visitors allocated their spending
primarily to food and beverages (27.3%), shopping (25.2%), and accommodation (24.3%).
Despite the declines in visitor numbers and revenues, overall visitor satisfaction remained high. GeoStat data indicates that 54.4% of surveyed visitors described their experience as ‘very satisfied,’ and 38.7% as ‘satisfied,’ totaling a combined satisfaction rate of 93.1%. The average length of stay rose from 5.30 nights to 5.48 nights. Repeat visits accounted for 81.8% of all arrivals, indicating that most international visitors had previously traveled to Georgia and chose to return.
