Croatia recorded over 840,000 UK arrivals in 2026, reflecting a 2% increase compared with previous data, according to the Croatian National Tourist Board. The UK remains among Croatia’s top 10 source markets for tourism, said director Kristjan Staničić.
Jet2 Announces New Routes Connecting UK to Croatia
Jet2 will launch two direct flight routes to Croatia in 2027. Flights from Edinburgh Airport to Pula Airport begin May 2, 2027, and from London Luton Airport to Dubrovnik start May 7, 2027. Staničić stated, “There are some new routes, and this will boost British tourism in 2027.”
New High-Quality Hotels to Open in 2027
The Marriott Opatija Resort and Spa in Opatija and the Hilton Lopud Beach Resort
and Spa near Dubrovnik will open in 2027. Staničić said, “We are expecting more high-level quality of our hotel accommodation. Mostly these are Croatian hotel chains, but also some international ones.”
Focus on Expanding Year-Round Tourism Beyond Peak Months
The Croatian National Tourist Board aims to extend the tourism season into shoulder months. Marketing campaigns targeting the UK market in 2027 will promote city breaks, gastronomy, and experiences outside summer. Staničić noted, “Interest in city breaks and gastronomy in Croatia is increasing. Our strategy is focused on extending the high season to shoulder season.”
A winter campaign promotes Christmas markets in Zagreb, Osijek, and Varaždin, along with winter
mountain and national parks experiences with snow. Staničić added, “Clients can also experience our mountains and national parks in the winter season, with the snow, which is a special experience.”
The board plans fam trips for UK travel agents in 2027 to enhance their knowledge of Croatian offerings. “We will be organising fam trips to Croatia, because we think this is the best way to get to know what we are offering,” said Staničić.
