Croatia has experienced a 2% increase in visitors from the United Kingdom this year, surpassing 840,000 arrivals so far, according to the Croatian National Tourist Board.
New Jet2 Flights to Start in May 2027
Jet2 is set to introduce two new flight routes from the UK to Croatia in 2027. The airline will begin flights from Edinburgh to Pula on May 2, 2027, and from Luton to Dubrovnik on May 7. The Croatian National Tourist Board expects these routes to enhance British tourism next year.
Hotel Openings to Improve Accommodation
New hotel developments are also scheduled for 2027, including the Marriott Opatija Resort and Spa and the Hilton Lopud Beach Resort and Spa
near Dubrovnik. Director Kristjan Staničić noted that these additions will raise the quality of hotel accommodation, predominantly through Croatian chains with some international hotel operators involved.
Year-Round Tourism Strategy and Winter Campaign
The Croatian National Tourist Board is promoting Croatia as a year-round destination with plans to extend the tourism high season into shoulder seasons. Increased interest in city breaks and gastronomy is driving this focus. The board will run winter marketing campaigns emphasizing Christmas markets in Zagreb, Osijek, and Varaždin, as well as experiences in Croatia’s snowy mountains and national parks.
Staničić stated, “Clients can also experience our mountains and national parks in the winter
season, with the snow, which is a special experience.” The tourism board plans to organise familiarization trips for UK travel agents in 2027 to better showcase Croatia’s offerings.
