The China Outbound International Travel Mart (COITM) has announced a collaboration with Beijing’s Chaoyang District to initiate a new cultural tourism event slated for 2026. This partnership is set to produce a festival focusing on both inbound and outbound cultural tourism sectors.
Designed to encourage innovative connections within the tourism market, the festival will serve as a platform for cultural exchange and market development. Its emphasis lies on fostering fresh approaches to link inbound and outbound tourism activities within the cultural tourism space.
