Choice Hotels International has launched six new hotels across its Cambria Hotels and Ascend Collection brands, pushing its upscale portfolio past 300 properties across the United States. The new openings include two Cambria Hotels and four Ascend Collection locations situated in Colorado, Florida, Vermont, and Wisconsin.
Details of New Cambria and Ascend Collection Properties
The two new Cambria Hotels comprise Cambria Hotel Colorado Springs – Air Force Academy in Colorado and Cambria Hotel Jacksonville in Florida. The Colorado Springs location features 97 guestrooms and suites, onsite dining, a rooftop bar, a 24-hour Grab & Go marketplace, and 286 square feet of meeting space, located five miles from the
U.S. Air Force Academy. Cambria Hotel Jacksonville offers 107 guestrooms with premium bedding and spa-inspired bathrooms, a locally inspired restaurant and bar, an outdoor pool, rooftop event space, complimentary Wi-Fi, and a fitness center.
Ascend Collection added four properties: Caretta Landing Sarasota and Coral Pointe Sarasota in Florida, Fairway Inn and Suites in Mishicot, Wisconsin, and Sun Lodge in Peru, Vermont. Caretta Landing Sarasota features 86 guestrooms focused on wellness amenities, an outdoor heated pool, and flexible meeting spaces near Siesta Key Beach and The Ringling Museum. Coral Pointe Sarasota offers 107 guestrooms and apartment-style suites, a boutique retail market,
fitness center, and shares a resort-style outdoor pool and complimentary hot breakfast with Caretta Landing. Together, these Florida locations provide nearly 1,100 square feet of combined meeting space.
Fairway Inn and Suites in Wisconsin provides 102 renovated guestrooms, approximately 19,000 square feet of meeting and event space, an indoor heated pool, hot tub, fitness center, and complimentary hot breakfast. It sits near Point Beach State Forest, Green Bay, and Two Rivers. Sun Lodge in Vermont has 50 guestrooms, ski-in/ski-out winter access, a game room, outdoor fire pits, picnic areas, and nearly 800 square feet of event space at the base
of Bromley Mountain, close to hiking and ski destinations.
Choice Hotels’ Upscale Growth Strategy
Choice Hotels International’s upscale portfolio now exceeds 300 open hotels in the U.S., with nearly 150 additional upscale properties in development. The company’s upscale focus includes brands such as Cambria Hotels, Ascend Collection, Radisson, Radisson Blu, and Radisson Individuals. Cambria Hotels targets modern travelers seeking elevated accommodations in sought-after locations with over 75 properties in major U.S. cities. Ascend Collection is the hotel industry’s first and largest soft brand, with over 500 properties globally, connecting independent hotels to a worldwide presence while preserving local character.
Mark Shalala, Senior Vice President of
Development for Upscale Brands at Choice Hotels, stated the company is experiencing strong interest from owners and developers due to the strength and potential growth of its upscale platform. He added that the portfolio expansion aims to provide unique experiences that meet the increasing demand for distinct upscale accommodations.
Guest Benefits and Loyalty Program Participation
Guests at these new Cambria and Ascend Collection hotels gain access to amenities including rooftop bars, heated outdoor pools, fitness centers, unique dining options, and flexible event spaces. The locations also provide proximity to regional attractions such as the U.S. Air Force Academy, Siesta Key Beach, Bromley Mountain ski area, and
regional parks.
These properties participate in Choice Hotels’ Choice Privileges rewards program, allowing members to earn and redeem points at more than 7,000 properties across 46 countries and territories. The program offers enhanced opportunities to achieve elite status faster and access exclusive member benefits.
Positioning within Choice Hotels’ Global Portfolio
Choice Hotels International operates over 7,500 hotels worldwide, representing over 650,000 rooms in 49 countries and territories. Its brand portfolio includes 22 brands spanning from upscale to economy segments. The upscale brands, particularly Cambria Hotels and Ascend Collection, are significant drivers of the company’s growth strategy targeting business and leisure travelers seeking elevated and unique hotel
experiences across various U.S. and international markets.
