China has officially introduced the COITM 2026 Cultural Tourism Festival in Beijing, marking a dedicated effort to enhance connections between international tourism destinations and key travel buyers.
Serving as a platform, the festival focuses on facilitating engagement among global tourism markets and buyers to foster collaboration and opportunities within the cultural tourism sector.
In addition, the event highlights prospects for both inbound tourism to China and outbound tourism from the country, emphasizing cultural exchanges and travel development in these areas.
