China has inaugurated the COITM 2026 Cultural Tourism Festival in Beijing. The event introduces a new platform centered on both inbound and outbound cultural tourism and aims to connect a range of international destinations with global tourism buyers.
Linking Global Cultural Tourism Markets
The primary purpose of the festival is to facilitate exchanges and collaborations between diverse cultural tourism markets worldwide. It emphasizes relationship-building between tourism providers and buyers, underscoring a dual focus on attracting inbound visitors to China and supporting outbound travel from the country.
While specific details about the participants or the event schedule have not been disclosed, the launch marks the establishment
of a dedicated forum in Beijing dedicated to advancing cultural tourism connections on an international scale.
