China has commenced the COITM 2026 Cultural Tourism Festival in Beijing. This newly established event serves as a platform aimed at connecting global tourism destinations with international buyers.
Connecting Global Tourism Markets
The festival is designed to facilitate engagement between worldwide tourism sources and purchase agents, fostering collaboration across borders. Its purpose is to build links that can support the development of both inbound and outbound cultural tourism ventures.
By focusing on the cultural aspects of tourism exchange, the COITM 2026 festival intends to strengthen the ties between various regions’ tourism offerings and their potential markets. The event highlights cultural tourism as a key
sector for promoting mutual understanding and economic activity through travel.
