China has officially launched the COITM 2026 Inbound & Outbound Cultural Tourism Festival in Beijing. This new event marks a platform aimed at enhancing cooperation between tourism markets worldwide.
Connecting Global Destinations with Buyers
The festival serves as a hub to connect tourism destinations across the globe with buyers in the industry. By fostering these connections, it seeks to facilitate meaningful exchanges within the cultural tourism sector.
Focus on Inbound and Outbound Cultural Tourism
COITM 2026 emphasizes both inbound and outbound cultural tourism, promoting a two-way flow of cultural experiences and tourism activities. This initiative reflects efforts to support cultural tourism exchanges on an international scale.
