WTTC approves eight key priorities for global tourism growth
The WTTC Executive Council has approved eight strategic priorities aimed at addressing key challenges in the global travel and tourism sector. These priorities focus on sustainability and growth.
Inbound Tourism to Israel Drops 83% in May 2026 Amid Crisis
Inbound tourism to Israel fell dramatically by 83% in May 2026 amid ongoing regional tension. This decline reflects the continuing effects of conflict on visitor numbers.
Japan Sets New Tourism Records in 2025 with Highest Visitor Numbers and Spending
Japan recorded its highest visitor numbers on record in 2025, with corresponding growth in tourism spending. Expansion efforts across multiple destinations throughout the country further supported the sector's strong performance.
Morocco Hits 22nd Place in Global Tourism with 19.8 Million Visitors in 2025
Morocco climbed to 22nd place in global tourism rankings in 2025, drawing 19.8 million tourists. The country’s visitor numbers highlight its growing appeal worldwide.
Wisconsin Tourism Hits New Highs with $27B Economic Impact in 2025
Wisconsin's tourism industry has recorded its fourth consecutive year of growth. In 2025, tourism generated a $27 billion economic impact for the state.
Tech-Themed Study Tours Drive China’s Summer 2026 Tourism Boom
Inbound tourism to China has risen notably in 2026, with tech-themed study tours playing a central role in attracting summer visitors. These educational tours have become an important element of China's tourism resurgence.
South Carolina Joins Leading US States in Beach Tourism Growth
South Carolina has experienced steady growth in tourist arrivals for five months in 2026. This trend aligns with similar increases seen across several notable US beach destinations.
Fitness Tourism Now a $1 Trillion Global Wellness Travel Trend
Fitness tourism is emerging as a substantial luxury travel segment, representing a $1 trillion global market. It focuses on combining active and wellness-oriented experiences with travel.
WTM London Introduces New Travel Tech Segment
WTM London has launched the WTM Travel Tech segment to promote technological progress in the travel industry. This new addition underscores the event's continued commitment to innovation.
Ireland Promoted as Top Golf Tourism Hub at 2026 KLM Open
Ireland is positioned as a premier golf tourism hotspot at the KLM Open 2026 in the Netherlands. The event highlights Ireland's appeal to golf travelers.
















