Hotels Target Growth from Perpetual Travellers in 2026
Perpetual travellers, who maintain extended travel lifestyles, represent a growing segment in 2026. Hotels are modifying services to align with this emerging market trend.
New Margaritaville Hotel Opening in Sarasota, Florida, 2026
Margaritaville will open a hotel in Sarasota, Florida, as announced in June 2026. The new property emphasizes resort-style accommodations reflecting the brand’s unique lifestyle.
PUBLIC West Hollywood Hotel Opening Scheduled for Summer 2026
Ian Schrager is set to open PUBLIC West Hollywood, a new hotel scheduled for summer 2026. The hotel will be located in West Hollywood, California.
Hilton Launches ‘Undergraduate’ Brand for College Town Hotels
Hilton introduced Undergraduate by Hilton on June 1, 2026, a new brand concentrating on hotels in college towns. This marks an expansion within Hilton's lifestyle hotel segment.
Caribbean Week 2026 in New York Unites Tourism Leaders
Caribbean Week 2026 in New York convenes tourism leaders from across the Caribbean to encourage regional tourism growth and cooperation. The event also prioritizes advancing hospitality sector development.
Wyndham Rolls Out Native ChatGPT Hotel App
Wyndham has launched a native ChatGPT-powered app targeting improved hotel discovery and booking. This comes as AI-driven hotel search options gain traction in the hospitality sector.
Amadeus Launches New Travel Advertising Solutions
Amadeus has unveiled a new method for travel advertising aimed at helping brands reach consumers earlier in their booking journey. The solution seeks to improve marketing performance for travel companies.
Last-Minute Bookings Fuel Summer 2026 Travel Season
Summer 2026 travel activity stays strong as last-minute bookings continue to support robust demand. Travelers are reserving trips closer to departure, keeping bookings lively.
Las Vegas GP Package Includes Five Nights Hotel Under £1,800
A Las Vegas Grand Prix travel package includes a five-night hotel stay priced below £1,800. This offer enables travelers to attend the event with convenient lodging.
Luxury Collection Introduces The London Hotel in NYC
The Luxury Collection has introduced The London, a new luxury hotel in New York City, officially opening in June 2026. The property enhances the brand’s portfolio with upscale accommodations.














