Caravan Salon 2026 was held from August 28 to September 6 at the Düsseldorf Exhibition Centre in Germany, marking the show’s 65th edition. More than 259,000 caravanning enthusiasts attended, with one-third visiting for the first time. The event attracted visitors from numerous countries, including the United States, Australia, South America, and several Asian nations.
Exhibitor Participation and Exhibition Layout
A record 834 exhibitors from 41 countries participated in the trade fair, featuring prominent industry players such as the Erwin Hymer Group, Carthago Group, Knaus Tabbert AG, Groupe Pilote, and Hobby. The exhibition was held across 15 halls plus an outdoor area and introduced new segments
dedicated to roof tents and off-road vehicles. The show’s layout incorporated themed areas like StarterWelt for beginners, DIY Adventure, Travel & Nature, Equipment & Outdoor, and the newly added roof tents and off-road sections.
Market Outlook and Official Attendance
The global caravan and motorhome market was valued at $59.73 billion in 2025 and is forecast to rise to $63.73 billion in 2026, reaching $107.08 billion by 2034, according to Straits Research. German State Secretary Dr. Claudia Elif Stutz from the Federal Ministry of Transport and Luxembourg’s Minister for the Economy and Tourism, Lex Delles, attended the event. Messe Düsseldorf, the event organizer, was represented by
Chief Operating Officer Marius Berlemann, who emphasized the fair’s significance during challenging economic periods.
Visitor Engagement and Purchase Intentions
Visitors engaged directly with a wide range of leisure vehicles, accessories, and travel destination offerings, receiving personalized advice at the exhibition. Approximately half of all attendees came with the explicit intention of purchasing caravanning products or vehicles. Exhibitor demonstrations and interactive activities aimed at both beginners and seasoned caravanners were prominently featured throughout the event’s themed zones.
Industry Impact and Future Events
Marius Berlemann stated that Caravan Salon reaffirmed its leading position with its product diversity, international reach, and innovation, highlighting that important industry discussions on future directions took place in
Düsseldorf. Caravan Salon Director Stefan Koschke noted the global appeal of the event as a unique B2B platform with significant participation from countries outside Europe. Bernd Löher, president of the Caravaning Industry Association (CIVD), described the strong visitor interest in new vehicles and innovations as a clear sign of the industry’s vitality. The next Caravan Salon is scheduled for August 27 to September 5, 2027, in Düsseldorf.
Role as Innovation Hub and Industry Platform
The event serves as a central meeting point for manufacturers, suppliers, retailers, service providers, and tourism stakeholders, fostering professional dialogue and collaboration. It is instrumental in addressing industry challenges, promoting sustainable tourism infrastructure,
and influencing political decision-making relevant to caravanning business frameworks. The trade fair supports the view of caravanning as a lifestyle choice and a dynamic market sector with strong growth potential through 2034.
