Buyer registration is now open for WTM Africa 2027, scheduled to take place from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC). Travel buyers, travel technology professionals, and purchasing decision-makers focusing on outbound travel are invited to register for Africa’s leading B2B travel and tourism exhibition.
Expanded Geographical Representation at WTM Africa 2027
The 2027 event will feature its most geographically diverse show floor to date, increasing representation across African subregions and the Middle East. Confirmed markets expanding or newly participating include Egypt and Algeria (North Africa); Nigeria and Benin (West Africa); Kenya, Tanzania, Uganda, Madagascar, Mauritius, and Réunion (East Africa and
Indian Ocean); Botswana, Zambia, Zimbabwe, Mozambique, and Angola (Southern Africa); as well as the United Arab Emirates (Middle East). This expanded roster will provide buyers increased access to new destinations and suppliers under one roof over the three-day event.
Official Statements Highlight Event Significance
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, described the growing regional representation as an important opportunity for buyers to broaden their networks and forge new business relationships. “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be,” she said. Cape Town Mayor Geordin Hill-Lewis welcomed
the global travel and tourism community to the event, calling WTM Africa the continent’s premier travel and tourism expo that creates crucial opportunities for connection and collaboration.
Buyers’ Club Offers Enhanced Experience for Qualified Buyers
The Buyers’ Club program returns in 2027, targeting qualified buyers with verified purchasing and contracting authority. Membership grants priority access to new destinations, suppliers, and product updates alongside exclusive networking with senior industry decision-makers. Members also benefit from curated content sessions on destination trends, outbound travel, travel technology, emerging markets, and enjoy a dedicated Buyers’ Lounge with complimentary Wi-Fi, refreshments, and lunch. Registered Buyers’ Club members will qualify for travel discounts, with further
details to be announced.
De Jager emphasized the commercial focus of the event, stating, “Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count, from pre-scheduled meetings and targeted networking to relevant industry content.”
Registration Now Open for Qualified Buyers
Travel buyers and purchasing decision-makers meeting the qualification criteria are encouraged to register promptly to secure their participation at WTM Africa 2027. The event will offer a platform to explore expanded regional offerings and maximize business opportunities within Africa’s travel and tourism sectors from 7–9 April 2027 at CTICC, Cape Town.
