Buyer registration for WTM Africa 2027 is officially open as of 21 September 2026. The event, Africa’s premier B2B travel and tourism exhibition, will take place from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa.
Expanded Regional Participation from Africa and the Middle East
The 2027 edition will be the most geographically diverse yet, with expanded and renewed representation from many African and Middle Eastern markets. Participating regions include North Africa (Egypt, Algeria); West Africa (Nigeria, Benin); East Africa and the Indian Ocean (Kenya, Tanzania, Uganda, Madagascar, Mauritius, Réunion); Southern Africa (Botswana, Zambia, Zimbabwe, Mozambique, Angola); and the Middle East with
the United Arab Emirates.
Buyers’ Club Offers Exclusive Benefits
WTM Africa 2027 Buyers’ Club membership grants priority access to new destinations and suppliers. Members receive exclusive networking opportunities, curated content sessions on destination trends, travel technology, and emerging markets, plus access to a Buyers’ Lounge with complimentary Wi-Fi, refreshments, and lunch. Travel discounts are also included for club members.
Official Statements Highlight Event Design and Value
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, said: “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” She highlighted that “representation on the show floor is expanding, with new
and returning regions adding depth and diversity to the buyer experience, along with valuable opportunities to grow their networks and forge new partnerships.”
Geordin Hill-Lewis, Mayor of Cape Town, commented: “We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year.” He called the event the premier travel and tourism expo in Africa, providing invaluable opportunities to connect, collaborate, and unlock new possibilities for tourism.
De Jager further said: “Buyers come to WTM Africa with clear commercial objectives, so every part of
the experience is designed to make their time count,” referring to pre-scheduled meetings, targeted networking, and focused industry content.
Registration Open for Qualified Buyers
Qualified travel buyers and decision-makers are encouraged to register now to secure their place at the 7–9 April 2027 event. WTM Africa provides a focused, organised platform to meet a wide range of suppliers and destinations reflecting trends and market opportunities in African travel.
