Buyer registration is officially open for the World Travel Market Africa (WTM Africa) 2027, scheduled to take place from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in South Africa. The event, known as Africa’s premier B2B travel and tourism exhibition, invites outbound travel buyers, travel technology professionals, and industry decision-makers to secure their places.
Expanded Regional Representation at WTM Africa 2027
The 2027 edition of WTM Africa promises its most geographically diverse participation to date. Markets confirmed for representation include North Africa with Egypt and Algeria; West Africa featuring Nigeria and Benin; East Africa and the Indian Ocean region including Kenya,
Tanzania, Uganda, Madagascar, Mauritius, and Réunion; Southern African countries Botswana, Zambia, Zimbabwe, Mozambique, and Angola; as well as the Middle East represented by the United Arab Emirates. This broad regional inclusion aims to offer buyers a comprehensive overview of destinations, suppliers, and the market trends shaping African travel.
Buyers’ Club Enhances Commercial Opportunities
WTM Africa’s Buyers’ Club returns for 2027, catering exclusively to qualified buyers with genuine purchasing and contracting authority. Membership provides priority access to new destinations and supplier products, exclusive networking with exhibitors and senior industry executives, curated content sessions focused on destination trends, outbound travel, and travel technology, plus access to a
dedicated Buyers’ Lounge featuring complimentary Wi-Fi, refreshments, and lunch. Additionally, Buyers’ Club members will qualify for special travel discounts, with specific offers to be announced.
Official Statements Promote Event Impact
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, emphasized the event’s commercial importance, stating, “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” She highlighted the expanded representation from new and returning regions as enriching the buyer experience with opportunities to grow networks and forge partnerships. Cape Town Mayor Geordin Hill-Lewis expressed pride in hosting the event, saying, “We
are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year. This important event creates invaluable opportunities to connect, collaborate and unlock new possibilities for African tourism.”
Registration Opportunity for Travel Buyers and Professionals
Qualified outbound travel buyers and travel technology professionals are encouraged to register now for WTM Africa 2027. Early registration allows participants to start building their event experience ahead of the April show at the CTICC. Detailed information and registration are available at the official event website.
