TTN

Cebu welcomed 1.15 million tourists from January to September 2026. The increase was mainly driven by foreign visitor demand.

Vietnam recorded 17.7 million international visitors and $33.8 billion revenue in the first nine months of 2026. The country shifts to data-driven, targeted tourism promotion to strengthen its brand.

China received 150 million visitors in 2026, with per capita tourism spending at $357.3, just 29.1% of the global average. Visa-free policies have boosted arrivals but consumption remains restrained by digital and procedural barriers.