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Israel showcased 23 private tourism exhibitors in a 400 sqm pavilion at WTM London 2026, promoting diverse landscapes and sustainable tourism. The initiative supports rebuilding international tourism ties after the 2023 Hamas attack.

Kenya projects a 20% rise in tourism business after WTM London 2026. The Kenya Tourism Board credits exposure at the event for the optimistic forecast.

ITB Americas 2026 launched on November 10 in Guadalajara, Mexico, with 300 exhibitors from over 60 countries. The event features a Hosted Buyer Program with buyers from 40+ countries and a conference with 100+ speakers.