Amadeus has joined forces with South Korean travel platform Myrealtrip to introduce AI-powered booking services aimed at improving travel retailing in South Korea. This collaboration focuses on enhancing tourism experiences through the application of artificial intelligence technologies.
By integrating AI capabilities, the partnership supports personalised travel retailing tailored to local market needs. The initiative seeks to develop smarter tourism services that streamline the booking process and provide customised options for travellers within South Korea.
