Amadeus has introduced a new travel advertising platform powered by artificial intelligence, developed in collaboration with Accenture. The initiative is aimed at helping players in the travel sector leverage AI technology to enhance the effectiveness of their digital advertising efforts.
The platform is designed for global use by hotels, airlines, and travel destinations. Its primary goal is to optimize advertising campaigns and support an increase in bookings through AI-driven campaign performance improvements. By combining Amadeus’ travel technology expertise with Accenture’s optimization capabilities, the platform offers a solution tailored to meet the evolving needs of travel advertisers worldwide.
