Amadeus has introduced a new advertising platform powered by artificial intelligence, designed to enhance marketing efficiencies in the travel sector. This launch represents a step toward leveraging AI to support targeted travel advertising efforts.
Developed in partnership with Accenture, the platform focuses on helping travel industry stakeholders improve their marketing campaign performance. The collaboration aims at applying advanced AI technologies to refine campaign strategies, allowing for more effective allocation of advertising resources.
The platform is intended for use by hotels, airlines, and travel destinations around the world. Its primary goal is to assist these entities in optimizing their promotional activities
with the objective of increasing booking rates on a global scale.
