Virgin Atlantic has formed a collaboration with OpenAI and Tomoro to develop an AI-powered airline booking experience integrated directly into ChatGPT. This partnership introduces a new dimension in travel services by combining advanced AI capabilities with airline booking processes.
Announced in May 2026, the innovative service represents the first instance of an airline booking experience available within the ChatGPT platform. This launch extends the scope of AI-powered tools designed to assist travelers with flight booking and travel exploration.
With this new offering, users can now interact with AI chat technology to find and book flights through ChatGPT, simplifying travel discovery
and enabling a more conversational booking process. The deployment of this technology marks a notable advancement in how airlines integrate AI into customer-facing platforms.
