Mitch Whitten has been appointed as the new president and CEO of Visit Fort Worth, the city’s official tourism organization. This leadership change was announced by May 22, 2026.
In his role, Whitten will oversee tourism development in Fort Worth, Texas, with responsibilities that include guiding strategies aimed at advancing meetings, conventions, and overall tourism initiatives within the city.
Visit Fort Worth serves as the primary entity in promoting the city as a destination for both leisure and business visitors, and Whitten’s leadership is expected to focus on sustaining and growing its efforts in these areas.
