Greater Miami and Miami Beach saw visitor spending reach $23 billion in 2025, a 4% increase from 2024 and 27% above the 2019 pre-pandemic level, according to the Greater Miami Convention & Visitors Bureau (GMCVB).
Miami-Dade County hosted 28 million visitors in 2025. Tourism supported an estimated 216,000 jobs, accounting for 10% of total county employment. The sector generated $5.3 billion in annual tax revenue shared across county, state and federal governments, contributing to an average sales tax saving of $2,300 per household or $809 per person.
Visitor Origins and International Growth
Leisure travelers comprised 71% of Miami-Dade visitors. Domestic travelers accounted for 78% of
arrivals, with residents of Florida representing 32% of all visitors. International travelers made up 22%.
In the first half of 2026, the county welcomed 3.2 million international visitors, a 3% increase compared to the same period in 2025. Colombia, Canada, Brazil, the United Kingdom, and Mexico were the top international overnight visitor markets. Leading domestic overnight markets included New York, Washington D.C., Boston, Chicago, and Atlanta.
Hotel Performance and Conventions
David Whitaker, President and CEO of GMCVB, highlighted that Miami’s hotel industry ranks among the top six U.S. markets for occupancy and top four for average daily room rate, which rose 9% year-over-year. During
fiscal year 2025-2026, Miami-Dade secured 785 meetings and conventions, generating 520,000 hotel room nights and attracting approximately 586,379 attendees. Bookings through the meetings and conventions sector extend through 2034.
Notable Events and Infrastructure Developments for 2027
Major upcoming events slated for 2027 include the College Football Playoff semifinal at the Capital One Orange Bowl in January, the Formula 1 Miami Grand Prix, the Miami Open tennis tournament, the 25th anniversary of the Life Time Miami Marathon, NASCAR Championship Weekend at Homestead-Miami Speedway, and FIFA Women’s Champions Cup Miami 2027.
The city is also set to host PCMA Convening Leaders in January 2027, following Adobe MAX in November
2026 and the G20 summit in December 2026. The Grand Hyatt Miami Beach Convention Center Hotel is expected to open in late 2027, enhancing Miami’s capacity to attract large conventions and business travelers.
Arts and cultural events such as Art Basel Miami Beach, Noche de Arte, and No Vacancy Miami Beach remain key elements of the destination’s tourism strategy.
Official Perspectives on Tourism Growth
David Whitaker stated, “As we look ahead to 2027, I’m energized by the possibilities that convention travel, arts and culture and entertainment experiences offer visitors.”
GMCVB Board Chair Julissa Kepner emphasized the importance of partnerships, saying, “Continued collaboration across our tourism
community, paired with innovative marketing, will be essential to highlighting the destination’s diverse offerings, reaching new audiences and strengthening our presence in the global travel market.”
Local officials including Miami Mayor Eileen Higgins, Miami Beach Mayor Steven Meiner, Miami-Dade County Mayor Daniella Levine Cava, and Florida State Senator Ana Maria Rodriguez spoke on tourism’s critical role in the regional economy during the GMCVB annual meeting in November 2026. Jonathan Daniels, PortMiami Director and CEO, was appointed as an incoming GMCVB board member, bringing extensive experience in maritime transportation and economic development.
