Croatia has recorded a 2% increase in visitors from the United Kingdom this year, reaching more than 840,000 arrivals, according to the Croatian National Tourist Board. Director Kristjan Staničić noted that the UK remains one of Croatia’s top 10 source markets.
New UK-Croatia Flights and Hotel Openings in 2027
Jet2 will launch flights from Edinburgh to Pula on May 2, 2027, and from Luton to Dubrovnik on May 7, 2027. New hotels opening next year include the Marriott Opatija Resort and Spa and the Hilton Lopud Beach Resort and Spa near Dubrovnik.
Croatian Tourism Board’s Year-Round Growth Strategy
The Croatian National Tourist Board aims to extend the high season into shoulder seasons to support
year-round tourism growth. Interest in city breaks and gastronomy in Croatia is increasing, according to Staničić.
Winter Campaigns and UK Travel Agent Familiarization Trips
The winter marketing campaign promotes Christmas markets in Zagreb, Osijek, and Varaždin, as well as mountain and national park visits with snow. Staničić said clients can experience these winter destinations as a special offering. The tourism board will organize familiarization trips to Croatia for UK travel agents in 2027 to showcase its offerings.
